Yourcompanygrew.Thewayitrunsdidn't.
Built from 7+ years inside a staffing business scaled from €0 to €10M.
I redesign how recruitment and outsourcing firms operate, then add AI where it earns its place. Drag the slider to see what that means.
Based on a workflow we mapped for an 18-person recruitment agency with €2M+ revenue. Target identified from the day-one baseline: up to 8 hours per recruiter/week.
What is manual work costing you this year?
Move the sliders to match your team. Most founders underestimate this number, because it's spread across everyone's day and never shows up on an invoice.
Spent every year on admin, updates and chasingSpent every year on manual admin
Estimate: recruiters × daily hours × 220 working days × hourly cost. One full-time recruiter = 1,760 hours.Estimate: recruiters × daily hours × 220 days × hourly cost.
Process before automation.
AI on a broken process only makes it break faster. So every process I touch goes through three questions, always in this order.
Keep
What already works?
Protect it. Not everything needs changing, and your team's good habits are an asset, not a problem to fix.
For exampleThe intake call that already wins repeat clients.
Systemise
What depends on who does it?
Standardise it: one path, one owner, one template. Quality stops depending on who's in the office that day.
For exampleEvery recruiter submits CVs the same way.
Automate
What's repetitive, high-volume and stable?
Only now add automation or AI, with a clear number it has to move. If it can't be measured, it waits.
For exampleThe ATS updates itself after every call.
Four stops. Start at any of them.
Each stop is credited toward the next, so starting small costs you nothing if you go further.
How an engagement runs.
Success is defined before we start, then tracked against a baseline. No slide decks, no gut feel.
Discovery callFree 30-minute call
30 minutes on your biggest bottlenecks and where to start. No pitch.Your biggest bottlenecks and where to start. No pitch.
Process blueprint
I quantify what the bottlenecks are costing you and what fixing them is worth.
Redesign and implement
Built with your team, not handed to them. It sticks because they own it.
Measure
First checkpoint at 30 days: time saved, cost down, output up.
I see operations as a system, not a collection of separate problems.
What comes first, what follows, how each part connects. That's how I can tell where AI earns its place, and where it only makes a broken system fail faster.
7+ years inside recruitment and outsourcing operations: the bottlenecks, the tool sprawl, the delivery chaos that grows with every hire. You work directly with me, and I bring in specialists when a project needs them.
- Track record
- Part of the management team that scaled WorkForce, a Belgian technical staffing firm, from €0 to €10M in under five years, serving ArcelorMittal, Pfizer, BASF and Engie sites.
- Before that
- Built the internal operations of Young & Mubeen Controls, a Dubai security and fire systems integrator, from company setup through six years of growth.
- Experience
- 15 years in operations, 7+ of them in recruitment and outsourcing
- Method
- Process before automation: Keep, Systemise, Automate

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This is for you if
- You're past the early stage and still growing
- Recruiters are busy but results are inconsistent
- Revenue is there, operations are messy
- Decisions happen reactively, not by design
- You have tools nobody actually connected
Works best for recruitment and outsourcing firms with 15–50 people and €2M–€20M in revenue.
What founders ask me.
Straight answers.
How is this different from hiring an advisor?
Most advisors hand over a report. I stay through implementation, work with your leadership team rather than around it, and measure every engagement against a real baseline.
Will this disrupt how we work today?
Avoiding that is the point. I build on your current setup and bring in change at a pace your team can absorb without losing momentum.
Will you work with the tools we already have?
Usually yes. I first make the existing stack work properly before recommending another tool.
Do we need AI in every process?
No, and I'll be the first to say so. AI on a broken process makes it break faster. I recommend automation only when the process is solid, the volume justifies it and the outcome is measurable. Some of the biggest wins have nothing to do with AI.
What results can we realistically expect?
Less manual work, faster execution and clear ownership at every stage. We set the baseline on day one, and the first checkpoint is at 30 days.
Where do we start?
With the free 30-minute call. If you'd rather look on your own first, the €290 One-Process Audit shows where one process is leaking time.